About Tom

Author, inspirational speaker, business leader and founder of the famous Beechworth Bakery, Tom changes lives. The thousands of people whose lives he has impacted typically say he is “real, captivating, unforgettable and transformational”.

Tom is best known for his incredible entrepreneurial story on how he created Australia’s most successful standalone retail bakery business. Employing over 280 staff with a turnover in excess of $17 million and serving over 1 million customers per year, the bakeries – now 9 in total across regional Victoria – are testament to Tom’s savvy entrepreneurship, drive and innovative business practices.

In 2018 Tom was proudly awarded an OAM in the Queens Birthday Honours List for his services to the baking industry and the Beechworth community.


Tom’s two key areas are business success and personal development. He creates tailored presentations that can focus on either or combine the two. All his presentations are entertaining and inspire audiences to think clearly about their future and put in place the practical steps required to achieve their success.


“ What can I say about Tom’s presentation? It was the only time I’ve ever seen a standing ovation at any REI event! He was just AMAZING!! The entire conference was buzzing after it, we’ve had so much fantastic feedback from the delegates – it’s been amazing! We look forward to welcoming Tom back in the future.”
Retail Excellence Ireland 2016 Conference

“Tom was great! Very enthusiastic, engaging, funny, down to earth, stuck to our brief and gave the attendees great value. The average rating that guests scored Tom’s presentation was 9.4/10 which is one of the highest we’ve had for a keynote speaker!”
Momentum Business Improvement Specialists

“Tom was highly energetic and engaged the audience from the moment he opened his mouth. His messages are simple, yet they resonate and are relevant to all in a customer service industry.”
National Australia Bank

“I spoke to several of our Hoteliers after the presentation and Tom got they all thought he was fantastic because they could all relate to some of the management pit falls that they had fallen into and felt Tom was humorous and inspirational in getting the message across how they could improve their businesses.”
Liquor Marketing Group

“Personality plus. Great character. Great presentation. Excellent message. Unique style. Among many excellent presentations, yours was the highlight of the Conference.”

“Entertaining, informative, humorous, simple advice yet often overlooked or ignored. Tom’s presentation is full of fact, humour, Australianisms and straight shooting. Not for the faint hearted and not for anyone looking for one “single” magic bullet. I recommend Tom O’Toole to any organisation who wants a wakeup call and is prepared to work hard and enjoy the successes of business.”
Nature’s Sunshine Products

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